Cœur & ACT was founded in 2014 on the initiative of Laurence Lallement, a French lawyer committed to protecting disadvantaged children. While its work began in Southeast Asia, particularly Vietnam, the NGO has grown and extended its intervention to the Maghreb, the Middle East and France with the mission of sustainably meeting the human and food needs of local populations.
Cœur & ACT’s work focuses on four areas:
Combating poverty: building “maisons du cœur”, helping families, delivering food parcels, etc.
Helping children: building orphanages and assisting existing orphanages.
Education and training: construction of schools and training centers, scholarships
Humanitarian medicine: organization and financing of emergency medical interventions for underprivileged children.
The NGO regularly organizes solidarity and humanitarian operations, such as Ramadan du Cœur, which collected 1,500 food parcels for needy families, and Operation Grand Froid to help families cope with winter in the Moroccan High Atlas.
Solidarity, action, humanity and responsibility are the values upheld by Cœur & ACT.
On September 8, 2023, a magnitude 6.8 earthquake struck Morocco, in particular the province of Al Haouz and Marrakech. People living in the Haut-Atlas mountains, an inaccessible area with isolated villages, were particularly hard hit: over 300,000 people were left homeless.
Cœur & ACT reacted immediately, organizing large-scale food and material collections to help the survivors. With a strong presence on the ground, it delivered dozens of tons of supplies by convoy to the Atlas villages affected by the earthquake.
The Fondation Insolite Bâtisseur Philippe Romero had already worked with Cœur & ACT between 2015 and 2017, and renewed this collaboration in September following the earthquake. This new financial support, amounting to 50,000 euros, enabled the delivery of thousands of tents, mattresses, blankets and food parcels to the stricken Moroccan villages.
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